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What Goes Up Must Come Down: Surge Drop is Here

Last Monday, in his keynote address to the Launch Festival, our CEO Travis hinted at a new feature that would “help smooth out the demand spike” at busy times for driver-partners and give riders an...

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Halloween Surge Pricing: get an Uber at the witching hour

  It’s close to midnight, and something evil’s lurking in the dark. You’ve got the perfect costume and an awesome party to get to but every time you refresh Uber, there are NO CARS AVAILABLE. Now,...

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Upfront fares: no math and no surprises

Imagine buying an airline ticket without knowing the full fare until the end of your trip. Or booking a hotel room online and being told that the real price would be 1.3X. Yes, that sounds odd—but it’s...

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